The neos is the next level of electrical heating. Created by Trust, the neos is powerful, efficient and affordable - it’s the smart and beautiful way to #ControlTheElements. The most advanced electric radiator available today, the neos uses innovative quadvex convection technology and takes heating your home with efficiency and style to another level.

The Objective

With the development of this new and revolutionary radiator, we were asked to create an online launch campaign to introduce this radiator to the market.

The Solution

Trust Electric Heating asked us to develop a unique online product launch campaign - we started by breaking the product down to its “earthly” elements; earth, wind and fire - creating 3D visuals, teaser videos and images. We used the online hashtag #ControlTheElements 4 weeks before the set launch date across Twitter, Facebook and Instagram, promoting “neos” and creating a buzz. We set 3 unique online competitions - one for each element - each week leading up to the launch date.