Design Trends 2025

Media in 2025 feels like a delightful tug-of-war between the nostalgic charm of the past and the groundbreaking possibilities of the future. From embracing AI-driven techniques to celebrating the human touch in traditional art forms, this year’s design trends offer a playground for creativity, technology, and authenticity.

Handmade - The Rise of Traditional Media

Even in a world dominated by technology, there’s a growing appreciation for design that feels personal, textured, and imperfect. Handmade elements are making a strong comeback, with designers gravitating towards hand-drawn illustrations, scrapbook-inspired layouts, and time-honoured printing techniques like litho and screen-printing. Why? Because imperfection has its charm.

This trend thrives on asymmetry, irregularity, and a raw, organic aesthetic that’s the antithesis of overly polished digital graphics. Many in the design world have noted the growing appreciation for craft and heritage in design. This is brilliant, unique, ownable—human.

Artists embracing this movement create tactile, collage-inspired works adorned with beads, buttons, and other collected treasures. These designs offer more than just visuals—they’re a sensory experience.

Handmade design often intersects with sustainability, aligning with the viral underconsumption trend that’s sweeping platforms like TikTok. Whether you’re dipping into traditional techniques or blending them with digital methods, the handmade movement provides a refreshing dose of authenticity.

Bold Typography - Making a Statement

Typography has always been a cornerstone of graphic design, but in 2025, it’s taking centre stage. Bold, large-scale type isn’t just about grabbing attention; it’s about creating a visual hierarchy that communicates messages with impact.

• Creative text layouts that defy convention, injecting a lively energy into otherwise mundane designs.
• Layered typography paired with punchy backgrounds for a maximalist vibe.
• Strategic use of negative space to maintain balance and cohesion, even in high-energy compositions.

This approach artfully combines bold typography and vibrant backdrops, striking a balance between minimalist restraint and maximalist exuberance. The result? Designs that demand attention without overwhelming the viewer.

Maximalism - More is More

Minimalism has its merits, but maximalism is thriving in 2025. Think bold colours, layered patterns, and a fearless embrace of “more is more.” Designers are mixing retro-inspired graphics with contemporary elements to create vibrant visuals that burst with personality.

But maximalism isn’t about chaos—it’s about controlled exuberance. By curating contrasting elements with intention, designers can create harmony in apparent opposites. Techniques like geometric overlays, cohesive colour palettes, and strategic use of white space help maintain balance, ensuring the end result is impactful, not overwhelming.

UX/UI - User-Centred Design

A smooth, engaging user experience (UX) is non-negotiable in 2025. Websites need to load quickly, declutter their designs, and deliver scannable, SEO-friendly content. But functionality doesn’t mean sacrificing creativity.

• Voice-enabled interfaces that cater to hands-free browsing.
• Balanced motion design that captivates without distracting.
• Mobile responsiveness that ensures seamless functionality across devices.

As more than 50% of internet traffic now comes from mobile devices, designers must prioritise mobile-first experiences. Features like mobile-responsive animations and intuitive navigation are crucial for keeping users engaged in a digital-first world.

Personalisation - Real-Time Relevance

Personalised design isn’t new, but it’s evolving. In 2024, personalisation was largely based on static data like demographics or browsing history. In 2025, it’s dynamic and behaviour-driven, adapting in real time to users’ interactions.

• Real-time adjustments to layouts, colours, and content.
• Predictive features that anticipate user needs before they even articulate them.
• Feedback loops using heatmaps or click tracking to refine designs on the go.

This level of personalisation creates designs that feel intuitive and deeply connected to individual users, fostering a sense of engagement that static interfaces simply can’t match.

Bento Grids - Organised Creativity

Inspired by the neat compartments of Japanese bento boxes, bento grids are becoming a go-to layout for digital and print designs. This structured yet visually appealing format allows designers to showcase multiple elements without overwhelming the viewer.

Each compartment in a bento grid is distinct, offering a balance of functionality and aesthetics. Whether you’re designing a website, a flyer, or a menu, this layout is versatile enough to handle diverse content while maintaining a clean and organised look.

AI - The Evolving Role of AI in Design

AI continues to reshape industries, and design is no exception. But in 2025, the focus is shifting from sheer capability to meaningful application. People want AI tools that prioritise human values and solve real problems.

• Conversational AI: Typing commands is giving way to hands-free, voice-based interactions, making AI more accessible and natural.
• Accessible video tools: AI-powered tools enable high-quality video creation at a fraction of the traditional cost, integrating multimedia seamlessly into user experiences.
• Generative design: AI tools create multiple iterations of design concepts in moments, refining layouts, colours, and visuals in real time.
• Enhanced collaboration tools: Real-time AI-driven platforms streamline team workflows, reshaping how designs are developed.
• Web development innovation: AI automates coding processes, enabling designers to focus on creativity while handling technical tasks efficiently.

AI isn’t just about automating tasks; it’s about augmenting creativity and efficiency. By seamlessly integrating into design workflows, these advancements ensure designs resonate on a deeply human level while embracing the possibilities of technology.

Conclusion - The Push and Pull of 2025

Media in 2025 is a fascinating blend of old and new, technology and tradition, precision and imperfection. Whether you’re a start-up or an established brand, this year’s trends offer endless opportunities to create something truly unique. Ready to elevate your design game? Let’s make 2025 your most creative year yet.

Posted on 3rd Jan 2025 17:02:37 by surrect.media

Tags: News, Trends.

2024 Done! 2025 Inbound…

And that’s another year done. 2024 has flown by so fast; it’s been a busy year. From consulting on a live stream for BAE’s launch ceremony to launching a unique social value app in Wakefield, we have worked on some fantastic projects with our incredible clients, both new and old. Here are just a few highlights from 2024.

Blue Plaque - We were asked to create this very unique, once-in-a-lifetime project to commemorate a long-serving nurse who was the sister of First World War hero Edith Cavell in Withernsea. We designed the Blue Plaque for Darrin Stevens, the current owner of the house in Withernsea of Florence Mary Scott Cavell. Here you can see the printed mould and custom plaque.

ReNew Filming - The team from ReNew needed to create some hard-hitting drama scenarios to use in their anger management training sessions. The chaps from VIP Creative joined us as the camera unit and DOP and helped create the necessary lighting setups. We directed the scenarios along with the client, and then all shots were edited, sound produced, and graded. “The scenarios are brilliant, awesome work. It’s great to see it all come together; the team is very happy with them.”

CC Wakefield Advert - The brief was to create an engaging video to show how a social value community app works. We spent the day filming with Wakefield Council, local business owners, and amazing volunteers to show the benefits of the Citizen Coin App. From scripts to storyboards, pre-production to post-production, this was a fantastic project to manage and produce.

Withernsea Website - Launch of a humbling project. We were asked to create an online “diary” of donations to the Withernsea Church clock from 1941, allowing living relatives to add their personal stories to the website. The website also includes a 360-degree interactive walkthrough and a short video of the new clock chiming at 11 o’clock to aid remembrance.

Link: https://withernseamemorialclock.co.uk/

TikTok Live Stream - We were asked by one of our clients to produce a live stream to TikTok. While most streams are via a mobile phone, we set up our OBS (outside broadcast studio) in our studio, dressed the scene, and created a four-camera mix including VT overlays to make the first live stream very memorable.

As the festive weeks approach, we would like to thank our amazing clients for their constant challenges and for keeping us on the cutting edge of digital media. We will be taking some time off over the Christmas break (from 19th December 2024 to 6th January 2025), but we look forward to more exciting projects in 2025.

Merry Christmas from Breon and the rest of the team at REAL DESIGN

Posted on 10th Dec 2024 14:50:24 by surrect.media

Tags: News.

What is this design aesthetic all about?

We have had a few people ask us about some of the designs we have on the website and our social media, “How do you create some of your unique design aesthetic?”

As a design agency we usually stick to a client’s brief or brand guidelines when working up artwork but sometimes if the project permits it we will inject our own ‘unique’ design aesthetic into it, this artwork or assets design is created randomly with code.

For a complete picture we need to go back. Back in the early 90’s I attended the National School of the Arts in South Africa, and in one history of art lesson we were discussing the Bauhaus movement - a German art school operational from 1919 to 1933 that combined crafts and the fine arts. The school became famous for its approach to design, which attempted to unify individual artistic vision with the principles of mass production and emphasis on function (Wikipedia) - and one of the artist’s techniques really struck a chord with me. They would cut shapes, letters, coloured pieces of paper out and then drop them from a height onto a blank canvas, this random art really sparked my imagination.

Roll forward to the 2000’s and we were smack bang in a design movement now called Y2K - characterised by crude interfaces, low poly CGI, bold typography, bubblegum pinks, blues and iridescent colours reminiscent of the backs of CDs. In many ways, it approaches cyberpunk, but it is much brighter - which again inspired a lot of the design work we were doing.

At this point in time, I stumbled across a designer called Joshua Davis (the OG) which blew my mind, his artwork was created with code. Loading assets into Macromedia Flash and then using code to randomly position, scale, rotate (and even colour the assets) and then place them on a stage, which is then repeated x amount of times to create a unique piece of artwork. Which instantly transported me back to my history of Art lesson on the Bauhaus movement. I was hooked.

We created our own code in Flash (based on Joshua Davis information) which changed the way we design, loading our own assets into the application and then hitting refresh to create a completely different layout, never being able to create the same layout again. It can be super time consuming but once every so often a section of the design just jumps out and because the assets are all vector (link) we can then save it out and open it in our print software Adobe Illustrator to further edit.

At REAL DESIGN we still use the Flash application we wrote in the 2000’s today but have to run it on an old Windows XP computer which we remote into at the studio. We have written some new code in HTML5 and JavaScript to replicate the Flash Application - it’s close but not as varied. You can run the code below with some of our assets (use the reload button will reset the size, can take a few seconds to work).

We have also recently written some code in 3DS MAX to create random 3D elements in 3D space, along with After Effects code to randomise elements in video.

Once we have all the assets we need, we then vectorize everything so we can just work in Illustrator - trace photos and cell shade colours - which allows us to scale the artwork as big or small as we like and keeping it clean and crisp edges, along with being able to output the graphic as a SVG file for online and print.
Here are a few examples of these types of assets in some clients’ work.

What do you think of this design aesthetic? Would love to hear your thoughts.

Posted on 20th Nov 2024 14:01:25 by surrect.media

Tags: News.

Google's March Update: A Seismic Shift Towards Higher Quality Search Results

Have you noticed a dramatic shift in your website’s organic search traffic within a short span of hours or days? If so, it’s possible that your site has been affected by a recent Google algorithm update.

These updates can prove detrimental to businesses that heavily rely on organic traffic as a revenue source, whether through online advertisements, affiliate marketing, or direct e-commerce sales.

Google’s “core updates,” in particular, are notorious for their sudden and substantial impact, frequently leaving website owners perplexed about what they might have done wrong and how to regain their lost search traffic.

What is a Google Core Update?

Google Core updates are a distinct type of update that Google releases several times per year. Unlike other major updates, these core updates involve changes to the core algorithm itself, rather than adjustments to individual ranking factors.

While other updates often target specific areas (e.g., introducing a new ranking factor or integrating new technology), Google Core updates primarily focus on improving the overall quality of search results delivered to users. They are part of Google’s continuous efforts to present relevant and authoritative content to searchers.

Whenever a new core update is released, Google announces it via their Twitter channel, naming the update according to the month and year of its release (eg. “May 2024 Core Update”).

March 2024 Core Update & Spam Update (from March 5th 2024)

Following numerous complaints and even a study highlighting the declining quality of Google search results in recent months, Google has announced a major improvement to Google Search with the March 2024 Core Update. This update aims to deliver more high-quality, unique results that genuinely benefit users. In contrast, content created solely to manipulate rankings will be removed from search results. Simultaneously, Google has also announced a Spam Update with new and improved spam policies to keep low-quality results out of search results.

According to Google, the March 2024 Core Update builds upon the Helpful Content Updates that began in 2022 and now integrates those updates’ results into the core algorithm. This means there is no longer a separate “Helpful Content System”; instead, the core algorithm now includes several signals for evaluating helpful content. Together, Google expects these updates to result in a 40% reduction in low-quality search results.

This update is a much more complex Core Update than usual, as several ranking systems are being updated. As a result, rankings may fluctuate strongly over a period of up to one month.

The new spam policies introduced as part of the Spam Update target the following types of spam:

- “Scaled content,” which is content produced automatically and in large quantities but provides no real value to the user.

- “Site reputation abuse,” which exploits a website’s high reputation by allowing third parties to publish low-quality content on that domain – also known as “parasite SEO.” This change will not take effect until May 5th, giving website owners time to exclude such content from Google search.

- Using expired domains to boost the ranking of low-quality content.

Unlike the Core Update, the Spam Update is expected to be completed in around two weeks.

Since the update’s launch, a large number of manual penalties have been observed, with entire sites being removed from search results, including some sites with a high volume of purely AI-generated content.

In addition to the usual recommendations for Core Updates, you should also review Google’s recommendations for creating Helpful Content if you notice a negative impact on your rankings due to the March 2024 Core Update.

REAL DESIGN can help with any search engine optimisation and web design/developments - contact us today, and we’ll be happy to help. 

Google Source Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies

Posted on 11th Mar 2024 16:21:53 by surrect.media

Tags: News, SEO.

Design Trends 2024

Hey there friends! We know we’re a little late to the party, but we couldn’t miss out on unveiling the biggest graphic design trends for 2024! From nature-inspired palettes to minimalist styles, and even a bit of nostalgia, we’ll guide you through the creative innovations shaping visual communication this year.

Natural materials

First up, we’ve got natural materials taking centre stage. Eco-friendly elements like earth tones, hand-drawn illustrations, and organic fonts are connecting brands with consumers who care about sustainability. Accessibility is also key, with more focus on inclusive design.

Bold minimalism

Bold minimalism continues its reign in 2024. The “less is more” approach strips away clutter for elegance and visual clarity. With restrained colour and typography focus, minimalism enables precise messaging. Its versatility across mediums like websites and branding makes it a go-to.

Pixels

Get ready for a dose of pixel power this year too. These digital building blocks add a retro gaming vibe, blending nostalgia with modern aesthetics. Scaled-up pixels make a bold statement. By fusing this old-school pixel style with current tech capabilities, designers are concocting something totally novel.

Fluorized

Vivid fluorescence rules in 2024, with electric hues taking centre stage. Neon yellows, greens, oranges - you name it. Vibrant colours let designs make a splash. Brands are using this trend to captivate audiences with compelling visual stories.

AI Assistance

Now to our robot friends. AI assistance gained major traction last year, generating graphics and expediting workflows. In 2024, AI’s creative potential grows. Tools like Midjourney, DALL-E, and Adobe Firefly enable rapid concept iterations and design explorations. AI animates visuals in cool new ways too. Nutella, for example, utilised AI to create a campaign with 7 million unique package designs, showcasing the power of AI in generating creative solutions.

Hand-drawn Illustration

Hand-drawn illustration adds personality as another 2024 trend. Whimsical doodles and flowing drawings bring an endearing, handcrafted vibe. Paired with script fonts, this look adds warmth. Illustrations also allow bespoke visual storytelling versus generic stock imagery.

Retro

And we can’t forget retro charm! Rich colour palettes, grainy photography, and cartoon characters deliver vintage cheer. This nostalgic style reminds us of simpler times. Vintage minimalism, stripping away the extras for timeless simplicity, is particularly hot right now.

Wrapping up: 2024’s best design trends

There you have it - our tour through 2024’s biggest graphic design trends! Feel free to riff on these creative styles as you craft visually engaging stories. With fierce competition, adaptability is key - so embrace the unconventional in this AI age. We hope these trends spark ideas as you stay ahead of the curve. Let us know if you have any other questions!

Posted on 8th Feb 2024 17:15:44 by surrect.media

Tags: Trends, News.

2023 in a nutshell

Well …2023 has flown by so fast, it’s been a busy year, from vision mixing at Hull New Theatre for Two Pianos to launching a new fine dining Indian restaurant brand, we have worked on some fantastic projects with our incredible clients. Here are just a few highlights from 2023.

Genuary 23’
For the month of January we created daily artworks based on ‘prompts’ all generated by different forms of code. The prompts are created to test and push generative code based art. Some of our artworks were created in languages such as HTML, After Effects Expressions, JavaScript, MAX Scripts, Illustrator JS and Flash ActionScript (I know very old school).

Outputs: https://realdesignstudios.com/genuary-calendar-2023/

Aldercote Web Update
Aldercote asked us to update their online presence with a unique design and interactive website. We created 3D versions of their vehicle-mounted access platforms; converting CAD drawings to 3D models and then converting these into WebGL & HTML5 interactive media, which increased thier online page engagement by over 1200%.

Link: https://aldercote.com/products/cz-range/

Meeting Ian Anderson from tDR
I finally - after many years - managed to meet and listen to an amazing designer/philosopher and one of my main ‘influencers’, Ian Anderson from the Design Republic. I popped over to La Biblioteka in Sheffield for the release/signing of the A-Z of TDR reprint and Q&A. Managed to get my original A-Z signed and even purchased the reprint.

25 Years Old
If you didn’t see our recent post (...tut tut tut) this September we turned 25! Yes 25, it was 1998 when we first started REAL DESIGN, we have weathered the millennium bug, financial crash of 2008, a name change (…and then change back) to the pandemic in 2020 - it’s been a wild ride and we have had the privilege of working with amazing people, companies and creating some fantastic solutions.

Link: https://realdesignstudios.com/news/25_years_strong/

4-Day Work Week
We have been discussing internally for months how we would make a ‘4 day work week’ work for REAL and its employees. When we all moved to remote working due to the lockdown, we really didn’t have time to discuss it, we just had to make it work. Digital agencies need to be progressive in their approach and the ‘4 day work week’ for REAL is the next step. We will be trialling this over the next few months and of course open to feedback from our clients and employees.

Link: https://realdesignstudios.com/news/trialling_something_new/

As the festive weeks get closer, we would like to thank our amazing clients for their constant challenges and keeping us on the cutting edge of digital media. We will be taking some time off over Christmas break (20th of December 2023 to the 3th of January 2024) but we look forward to more exciting projects in 2024.

Merry Christmas from the team at REAL DESIGN

Posted on 16th Dec 2023 10:30:31 by surrect.media

Tags: News.

Trialling Something New

As an industry in constant flux, we strive to evolve with the times. In an effort to promote work-life balance, we will transition to a four-day work week.

This shortened schedule reflects growing trends in the UK, with studies showing increased productivity, employee wellbeing, and fewer absences.

Naturally, questions arise. Will output suffer? Will we appear idle? Can we really lose a whole day?!

While valid concerns, we feel this marks a positive step forward as workplace norms change.

From the 1st of December 2023 we will compress hours across four days. Most employees will adopt Monday-Thursday schedules, with flexibility for personal preferences within our remote work policy.

We will phase this in gradually, reviewing weekly. Although officially closed on Fridays, we will remain available for support via email (and phone, if an emergency).

We trust our clients will adapt with us, but invite feedback to inform ongoing adjustments. The four-day week, while unconventional, promises a better balance of work and life here at REAL DESIGN.

Posted on 1st Dec 2023 18:14:33 by surrect.media

Tags: News.

25 Years Strong

25 years ago in September of 1998 REAL DESIGN was born. Mobile phones were like bricks, the internet was only just becoming accessible to commercial business and video was shot to tape in in 4:3 aspect ratio.

When we started we carved out a niche in interactive CD-ROM design and development, this quickly became what we were known for. CD-ROMs were like websites that were self launching and could deliver both audio and video in an age when internet speeds were not up to the task. We created ROMs for clients such as Smith & Nephews, Polestar PLC, Hull College to name just a few.

The CD-ROM era was brought to an end by the increase and rapid uptake of fast internet. This allowed us to move our interactive design to the world wide web with the use of frames, tables and Flash. We adapted to the technological change and began creating award winning sites for clients in a time when creativity was king. The beginning of the internet uptake was a wild time when wow factor was valued above all else.

The REAL team Rapidly expanded to 4 members, working in all fields of media; from graphic design, print, website development, interactive touch screen kiosks, MTV music videos and interactive DVDs.

The wild west of the internet creativity boom was slowly reigned in and tamed by corporatisation and once again the technology and techniques changed. We started moving the majority of our online sites from Flash to PHP database driven websites, creating interactive environments with more focus on search engine ranking. The industry began to prioritise search engine position over wow factor, once again we adapted with 80% of our sites ranked page 1 for their main keywords.

As we began creating our own in house content management systems to create websites with, our team expanded to 7. We were involved in one the first live streamed internet music events which we later expanded on by developing our own internet streaming rigs. This expanded our video capabilities from shoot and edit to live events. We extend our reach into Augmented reality with one of the first fully 3D magazine covers and working with Aston Villa Football club to develop some immersive interactions.

Recently we achieved a long standing dream by opening our own photography and video studio. Fully equipped with a complete lighting rig, green screen and sound proofing, we finally have the dedicated creative space we have been craving for decades.

Relationships are at the core of REAL DESIGN. The majority of our work has come from word of mouth client recommendations and we still work with 90% of the customers we started with in 1998, here are a few words from our long standing client and friend Graham Henderson;

“I’ve been in business for 34 years and have known Breon and REAL DESIGN Studios for most of that time. At one point, when he’d only recently established his offices in Wincolmlee, we toyed with the idea of a few new start-ups sharing managed premises in the city centre. Breon’s decision to stay on his own was undoubtedly the right one and I quickly extricated myself too, when others in the partnership got into financial difficulties. I have valued his professionalism and expertise in helping with website creation and logo design especially. You’ll realise how long ago it is when I say he was the first to design me a CD-Rom to showcase our work to clients!

I would say we’re both survivors. Being self-employed can be a rollercoaster ride and the owner has to steer a steady path, especially with employees on board. Real has changed and adapted across the years and Breon is to be congratulated on his 25 year anniversary.  

6 years ago I went back to employment, helping young people set up in business. That was meant to be for a year and six years later I’m retiring – but my freelance work will continue, while people value and are prepared to pay for my work. I’m sure Breon and REAL will continue to bring fresh and creative design ideas to clients for many years and I wish them well for the future.”
Graham Henderson, GH Events

And the people we work with (and have worked with) are at the centre of the business, Graham our longest serving employee shares his thoughts on his journey with REAL;

“REAL DESIGN started at the infancy of digital media. New ways of creating media and art were ravenously perused by a new generation untethered from the traditional industry constraints.

We travelled the length and breadth of the country filming music acts touring around nightclubs, training videos for industry leading print companies and even created three feature length carp fishing DVD’s.

Filming the carnage of a live nightclub event, dealing with the frankly hostile environment of booming music, no light and the attention of ever curious drunk punters was an exciting challenge. Filming on the streets of Blackpool at 11pm on the busiest ‘hen’ weekend of the year was quite an experience.

In contrast to the chaos of the nightclub gigs, we produced six documentaries on the different types of print processes. Capturing techniques that work at incredibly high speed with micron precision presented a unique challenge. Conveying this information to the audience required us to really push our filming, editing and post production work.

Carp fishing was a huge part of our video work. We had traditionally been filming short scripted events indoors with all the comforts that that provides. Suddenly being in the great outdoors waiting for someone to catch a fish was an aggressive and welcome kick out of our comfort zone. The uncertainty of whether or not we would get the footage we needed was as exhilarating as working in the great outdoors. Of course we had to do it in true REAL DESIGN fashion, camping out overnight in -6 temperatures on the banks of a lake in Oxford to get the perfect sunrise shot, and editing a slow relaxing sport with three cameras and a drum and bass soundtrack. We calmed down a bit for the next one and dropped the drum and bass soundtrack, shooting it instead in the champagne region of France all be it in 40° plus temperatures.

Possibly the pinnacle of our video work was being flown out to Monaco during the F1 grand prix weekend to film the Amber Lounge uber club. A dream job and destination only slightly spoiled by the eruption of an Icelandic volcano that absolutely had to erupt that particular weekend. Travel chaos ensued. It was difficult not to be overwhelmed by an iconic city during a legendary event, once again out of our comfort zone filming on party yachts while F1 cars blasted past mere metres away. Documenting a fashion show during golden hour on the meridian attended by royalty and Hollywood A-listers was about as far as we could get from our north-east of England routes.”

“Of course this is the fun aspects of the job, and negates the month long 6 day a week late night editing session, the travel woes, some awful hotel rooms, and seeing how many people you can cram into a standard travel lodge room. But that is all easily ignored when you are young and having the time of your life with your friends.”
Graham Sparling

I want to take this opportunity to express my sincere gratitude. First, to our wonderful clients - thank you for choosing to work with us over the years. Your ongoing partnership, challenging projects, and loyalty continue to push us to grow and improve. We are honoured to collaborate with you to build your businesses.

Second, to the entire REAL team, past and present - your hard work, creativity, and dedication are what make this company so special. From Graham, Mark, Jamie, Dave, Alicia, Martin, Allistair, Colin, Rachel, Andy, Ross, Zack, David, Jon, Matt, Pete, Chris, Damian, Sarah, Ben, Richard, Jason, Tony, Paul, Nathan & Mike, Will, Lucy and so many more - you each contribute unique talents and ideas that drive our progress.

Finally, as we look to the future in this ever-changing media landscape, know that we remain committed to advising, guiding and creating innovative solutions to meet your needs. New technologies like AI and shifts in the industry will not stop us from delivering excellence.

Thank you for being part of the REAL family. I am proud to be on this journey with you.

Breon,
REAL DESIGN

Posted on 28th Sep 2023 12:13:17 by surrect.media

Tags: News.

Design Trends 2023

While design comes from creative minds, trends are also borne out of the context of their era. Much of the optimism from 2022 remains for the coming year, but it has been somewhat dampened by the increasing inflation and the worsening climate crisis, amongst other things.

Graphic designers and creatives alike respond to these circumstances in different ways. Some lean toward excitement and curiosity for what’s ahead as technology inspires them to explore the unknown, such as virtual reality graphic design mentioned above and AI-generated art. While others react to restrictions and anti-establishment emotion with defiance, through styles ranging from an escapist yearning to revolutionary innovation, all the way to reusing styles from a simpler era.

Anti-Design and Brutalism

The brutalist trend breaks the rules and captures attention through the use of unconventional elements such as bold fonts and non-traditional imagery.

This trend allows for the exploration of bold and unusual design solutions, pushing the boundaries of traditional design. It encourages the use of unconventional colour schemes and layout in the creation of websites and pages.

Collaborative Projects

In order to attract the attention of potential customers, especially for hype products, manufacturers must find ways to stand out. This can be especially challenging as companies compete for their target audience. Many firms collaborate with influencers to create visually appealing marketing campaigns, but these can lack the unique and unexpected elements that truly capture attention.

Balenciaga Fashion House’s Unusual Effect - a collaboration with Fortnite

One trend that has been emerging is fashion brands forming unusual partnerships with other companies, creating a “wow” factor through the unexpected union of two different industries.

Photography Heavy Design

The use of high-quality photographs in design, known as photography heavy design, has gained popularity in recent years and is expected to continue to be popular in 2023. This style utilises photographs to create a visually striking and memorable design.

High-resolution photos grab the attention of viewers and effectively convey a message. It is important to use high-quality, genuine, and relevant photos in order to create a powerful and unique design.

By incorporating photography heavy design into their branding, businesses can create a memorable and impactful visual identity that resonates with their audience.”

The Return of the Sans Serif

There has been a shift in recent years from the use of serif typefaces to sans serif fonts in design. Sans serif typefaces, which are favoured by graphic designers, minimalists, and those concerned with web accessibility, are experiencing a resurgence in popularity. The saturation of serif logos has led designers to seek out new and innovative options, such as geometric sans serif or Swiss-style grotesque typefaces.

Sans serifs not only curate a clean, minimalist style for branding, packaging and other print designs, but they also improve legibility and accessibility on apps and websites. As more brands tune into the need for digital output to be fully accessible, we can expect sans serifs to take on a more dominant role online. Look to classic sans serif fonts in the Swiss school tradition such as Neue Haas Grotesk and Univers, or take a quirkier sans for a spin such as Ginto or Everett.

Colourful Nostalgic Illustrations

The vintage revival trend, inspired by the 1990s, is a clear example of how the pandemic has influenced design. The desire for a sense of nostalgia and familiarity during the COVID-19 crisis has led brands such as MTV, Google, and Later to embrace a retro aesthetic. This trend showcases the significant impact the pandemic has had on the design industry.

So add some nostalgia to your future designs by looking to the past for inspiration. Because who doesn’t love a good opportunity to reminisce?

Surrealist Maximalism

Surreal and maximalist aesthetics, characterised by larger than life, psychedelic imagery and elements that challenge reality, have gained popularity as we strive for a sense of freedom post-pandemic. Brands such as Coca Cola and Adobe have embraced this trend, using visual storytelling to create impactful designs that break away from minimalism and realism.

Maximalism, which rejects the traditional design principle of “less is more,” involves the use of bold colour combinations, layered images, prominent typography, and repeating motifs to grab attention. The incorporation of variable fonts, which can be expanded or condensed, also adds to the maximalist aesthetic. This design style maximises the use of space and encourages designers to push the boundaries and defy common rules of graphic design.

AI Evolution

Have you played around with OpenAI’s DALL-E 2 yet? Since its public release, the AI powered image generator has impacted the design world in a huge way, influencing imaginative works and memes alike.

Despite concerns over copyright and the displacement of human creativity, it’s clear this trend isn’t going anywhere. And with notable brands like Microsoft and Notion releasing their own design tools featuring built-in DALL-E integrations, you can bet we’ll only see more AI art in the new year. (Especially considering OpenAI’s GPT-4, the next machine learning iteration set to launch soon!)

AI is evolving rapidly as the technology matures and companies discover innovative ways to incorporate AI into intelligent products and services. No organisation will be immune to AI’s transformative impact, and executives should begin now to ensure they are preparing their companies for the AI-enabled future.

Final Thought…

As we move into 2023 and beyond, the post-pandemic world will present new challenges and opportunities that will encourage a more experimental and eclectic approach to design and media. Brands and consumers alike will embrace a more diverse and open-minded approach to design as we navigate this changing landscape.

Posted on 5th Jan 2023 14:37:02 by surrect.media

Tags: Trends, News.

Some highlights of 2022

2022 has been a super exciting and challenging year, from creating daily generative art in January for #genuary2022 to HEYLEP live stream event from Hull City Council, we have worked on some amazing projects with our fantastic clients. Here are just a few highlights

Ørsted Safety Awareness Campaign
At the beginning of 2022 we were asked by our long standing client Ørsted to create a set of safety awareness videos for an international campaign. With a tight turn-around needed, we spent a week filming at the UK’s head office creating a set of 5 exercise videos which challenged the viewer to ‘spot the safety concern’. Each video was then narrated and translated into 7 different languages.

Navitas Facebook Campaign (ITV)
Navitas asked us to create a set of online PayPerClick adverts to promote the business and acquire new leads. We created a set of 3 personas based on market research and then tailored our marketing videos, message and landing pages towards each persona. The results were so incredible we had to turn the campaign off, so the client could accommodate the volume of leads. As a result of the successful campaign Navitas were featured on ITV News, garnering national attention.

Project Detail: https://realdesignstudios.com/gallery/image/navitas_solar/
Link: https://navitas-solar.com/news/solar_vat_reduction_and_navitas/ 

Moving Office
Ever since the pandemic we were forced to transition to a remote workflow, so our main office was not being utilized to its full potential. We decided to consolidate and upgrade the combined work spaces we have into the studio we have always wanted, adding additional storage space, new lights and backdrops. Our studio can be used for both photography and video offering our clients a quiet, well equipped space to produce everything from TV commercials to product photography. We are now taking bookings for the new year, so if you would like to hire the studio, please get in touch.

More: https://realdesignstudios.com/news/studio_upgrade/ 

Trust Marketing Award
As part of our day to day work with Trust electrical heating, we were asked to create their submission for the Entrepreneurs Circle Marketing 2022 Awards.  We created some great graphics, from 3D to vector illustrations, which were compiled into a set of printed documents for submission. We’re very happy to report that the campaign was a success, with Trust taking home several awards!.

More: https://www.trustelectricheating.co.uk/awards/

Harrods x Dior Project
With Christmas rapidly approaching, we were asked by Studio McGuire to provide expert After Effects support for this ‘once in a lifetime’ project. Dior took over Harrods in London to showcase ‘The Fabulous World of Dior’ - we helped Studio McGuire by creating projected assets, particle system styles and custom expression setups, all to facilitate production flow on a very tight deadline with multiple moving parts.

More: https://www.dior.com/en_gb/fashion/news-savoir-faire/folder-news-and-events/the-fabulous-world-of-dior-at-harrods 

Pace Comm & VIP Studio
Our last booking in the studio was full of Christmas cheer. The chaps from VIP Creative asked us to help light and coordinate a set of green screen shots for the eagerly anticipated 2022 Pace Communication Christmas video. VIP creative did a fantastic job with the edit and post-production.

Link: https://www.linkedin.com/posts/pace-comms_a-huge-merry-christmas-from-team-pace-activity-7008783073781645312-gXwS

So as this year draws to an end we once again would like to thank our fantastic clients for challenging us on a daily basis and keeping us on our toes. We will be taking some time off over Christmas break (21st of December 2022 to the 5th of January 2023) but we look forward to more exciting projects in 2023.

Merry Christmas from the team at REAL DESIGN!

Posted on 15th Dec 2022 12:59:45 by surrect.media

Tags: News.

5 More Simple Marketing Tips

Marketing success is not determined only by the frequency of how often you communicate with your audience but also depends on other factors such as content, presentation and creativity. Below are 5 more simple things (previous 5 Simple Marketing Tactics) to include in your ongoing endeavours.

Got It? Brand It!

Anything and everything possible should have your business details, contacts details and core message stamped all over it. Make a list of all the places someone comes in contact with your business – your mail, your packaging, your premises, your email signature – if you’ve got it, brand it.

Call Past Customers

Past customers are one of your best sources of new revenues. Make a habit of phoning or writing to a few each and every week to keep in touch and find out if there’s anything you can do to help them.

Ask For Feedback

If you truly value customer service and want to deliver the best service or products possible, then you need to know what your customers think. A simple question to ask is why they chose your business over another one – the reason they buy from you is the same reason future customers will too. Plus, asking for feedback makes your clients and customers feel involved and valued.

Staff Buzz

Your staff can become a huge asset in marketing your business. Challenge them to come up with new and interesting ways to get people talking about the business. Set down a competition – and a reward – for the person who successfully creates the most buzz about your business using some of the ideas here.

Hug A Journalist

To really get your media coverage going you’ll need to get to know the writers in your target publications. Phone through to find out who writes about your industry or speciality and then arrange a quick chat with them on the phone.

Journalists, especially those on local papers, need a constant supply of good stories – you can help them and they can help you.

It’s also useful to create a media sheet about your business that you can send out to journalists. A media sheet is a simple summary about your business and key personnel that journalists can keep on file. It’s a good introduction to you – making it more likely they’ll take notice of your releases – and is a useful reminder when they need someone to comment on a related story.

Marketing With REAL DESIGN

In today’s marketing environment, it’s important to ensure that the return on investment relates to brand exposure, sales or customer engagement. Whether you’re looking for ways to build customer loyalty, increase customer retention or drive sales.

Whether you’re launching or intensifying a marketing campaign, we’d love to help you find the best solution for your business challenges. At REAL DESIGN we are an all media production studio who will never try to sell you more than you need, transparency and communication are how we have built decade long client relationships.

Posted on 24th Nov 2022 16:13:30 by surrect.media

Tags: News.

The AI Imagery Buzz

Hey, want to see a Giraffe with arms punching an alien? Of course you do and now you can thanks to the latest internet trend. As predicted in our upcoming trends guide at the start of 2022, images created by Artificial Intelligence have exploded into the public consciousness. But are they a passing fad, a useful application of technology or a genuine threat to creativity.

I first watched a short documentary in 2016 about how a new ‘original’ Rembrandt painting was created 347 years after his death, using some clever code, intelligent algorithm and a dataset of Rembrandt’s back catalogue. The results are quite incredible, but the whole project was based around one outcome… jump forward to 2022 and AI imagery has leaped to the next level. With the recent unveiling of DALL-E the GAN scene has just exploded. 

AI imagery has been around for a long time but in the last few months has exploded with ‘prompt’ generated services, generative adversarial network (GAN).

So what is AI generated imagery, an AI model that can generate images from any ‘prompt’ you input. The model is trained by looking at millions of images from the internet with their associated captions. Over time, it learns how to draw an image from a text prompt.

Some of the concepts are learnt from memory as it may have seen similar images. However, it can also learn how to create unique images that don’t exist such as “the statue of liberty  landing on the moon” by combining multiple concepts together.

You can try it here; https://www.craiyon.com/ , just type in a ‘prompt’ something like; “ninja cat” or “godzilla baking a cake illustration” which will then present some interesting results. 

Very quickly other services have launched, along with algorithm updates with much better quality and more variations but now with monetary options too. With all the attention we signed up to MidJourney a discord based service that was showing some amazing results.

(Images Credit: MidJourney users)

Now the results are incredible BUT it opens up a very emotive and interesting discussion about AI created art. These algorithms are learning off data online; learning different artistic styles and techniques, and with every ‘prompt’ accelerating its machine learning. So where does this leave the original creators of these styles or current artists trying to create new art? And are the tech companies putting the revenue they get back into the creatives?

(Image Credit & Prompt: cute tentacle monster by realdesign via MidJourney)

I am a massive advocate of tech in art, we still use a custom randomiser script we wrote years ago to create some of our bespoke designs and elements, so I relish innovation in the tech but I worry about the damage to the creative process.

So my question to YOU is; Is this technology a good or bad evolution for the creative industry? It’s here and how we work with the medium will dictate its future. What do you think?

REF
DALL-E 2
Generative Adversarial Network
Google Imagen
A Thread: Dall-E or not Dall-E
41 Creative Tools to Generate AI Art
A Twitter Thread

Posted on 29th Jul 2022 15:08:44 by surrect.media

Tags: News.

Studio Upgrade

After over 20 years at our current location we are finally upgrading to a bigger studio. It has long been an ambition of ours to upgrade to a studio with a full video and photographic set up and finally we have achieved that goal.

Of course with any big move comes the obligatory clean out operation. For 20 years since the dawn of digital media we have created projects on everything from vhs to blu-ray. 100S of mini-dv and DVCPro tapes all backed up to 100s of mechanical hard drives. 20 years worth of memories is not something you can easily throw away, so more hours than were perhaps necessary were spent reminiscing over the good, the bad and the ugly, old clients and colleagues, and late nights during hot summers working to impossible deadlines.

Jobs ranging from sticky nightclub shoots in Blackpool to fashion runways set against the glistening cote d’Azur of Monaco were all re-watched during the agonising process of what to keep. Old show reels and promos were viewed for the first time in years and we were able witness our transformation from a group of young graphic designers, videographers and coders to the more mature, but only slightly more sensible collective that now forms REAL DESIGN.

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There were over ten draws of physical media that were reduced down to a 8tb hard drive over the course of three months as well as old cables, PC’s and print media to be recycled.

We ended up giving over 100 hard drives to our friends at R3 Data Recovery who not only securely destroyed the data contained on the drives but also recycled them for parts.

It has been a physically and emotionally difficult process but moving forward always is. We would like to thank you for your continued friendship, support and patronage as we move into the next exciting chapter of REAL DESIGN.

Posted on 15th Jun 2022 16:32:24 by surrect.media

Tags: News, Studio Move.

REAL DESIGN Free Consultation

Every relationship starts with a discussion, and to make the initial enquiry even easier we have a simple form to fill in and we will give you a call right back. The initial call will last a few minutes, in which we will find out a bit about you and your business, what you might need now and possibly in the future.

This will give us enough information to start our research process; looking at competitive business, product market place, brand strategy, search engine optimisation competition, animation or video development, etc. every aspect of your inquiry, to best understand what solution you will need along with possible complimentary services that might add value.

This process can take a few days and we will prepare a document, which outlines our findings, along with a budget and timelines. This information is provided completely free and with no obligation, we want you to have as much detail and information moving forward - be it with us or a different agency.

Once you have our document and you have had a bit of time to digest our suggestions and information, we will arrange a face-to-face meeting with you to discuss our findings, see if our initial consultation meets your expectations and outline the next steps with us.

For over 20 years REAL DESIGN has provided ethical media solutions to customers around the world, based on honesty and integrity, we see each of our clients as a relationship not a project. Our main services are brand development, graphic design, video production & web creation but we also offer some niche solutions; augmented reality, commercial & studio photography, copy and script writing, live streaming, marketing campaigns, social media engagement, sms/mobile marketing, virtual reality, viral video creation.

REAL Facts:

 - REAL have been in the media sector for over 20 years, developing new technologies for our customers to use - making them stand out.
 - We have a 98% retention on customer relationships, we still work with customers from our first year in business.
 - We will only offer customers what we think they need, if a service is not needed, we won’t offer it. Upselling is only effective if it’s complimentary.

So why not fill out the quick form below to start your free consultation with us now.

Posted on 4th Mar 2022 09:19:08 by surrect.media

Tags: News.

Design Trends 2022

As a new year starts we look at the world of ‘predicted’ trends and digest what we think is going to make a large splash in 2022, a year where the future stands side by side with the past. It’s a time when AI-generated content, NFTs and the metaverse gain momentum to elevate user experience. And then on the other hand, Y2K aesthetics and 70s psychedelic art help content creators spark nostalgia and better connect with their audience.

The Metaverse

What is the Metaverse? a collective virtual shared space. Today, boundaries between real and virtual worlds are blurred.

The metaverse is a perfect fusion of physical, augmented, and virtual reality. The Metaverse is a public virtual world that may be accessed via the internet. It creates a “virtual world” experience by simulating human emotions and gestures.

The metaverse encompasses the entire social and economic structure that exists in both the actual and virtual worlds. Avatars, content, and goods may all travel around freely. It’s a living, breathing experience that never pauses or finishes like a game.

In 2022, digital spaces will acquire an even more realistic look with the help of AR and VR technology. Designers will opt for well-thought-out 3D elements and motion graphics that bring a brand new level of interactivity. To make audiences feel even more present, creators will amplify their projects with ambient music and immersive sound effects.

Psychedelic Art

We often look back in history for artistic inspiration. This year, playful and bold motifs of the 70s will resonate with content creators worldwide. The desire to escape monotonous reality, captivate audiences, and the accessibility of graphic software will foster experiments with psychedelic art in the digital realm.

Abstract psychedelia, Holographic and grainy backgrounds, complex abstractions, a rich mix of bright or highly contrasting colors, and different interpretations of psychedelic line art will appear in graphic design. Using a large number of design elements in one composition will provide designers with room for experimentation, and boost the commercial potential of projects.

The trends we’re already starting to see have the potential to inspire people in finding alternative ways to get away and escape, especially with all that is going on in the world. These trends will prompt people to think more creatively about how they can explore and have new experiences within the limitations of where they are.

AI-Generated (Art, Music, Data)

Today, “smart” increasingly means powered by artificial intelligence (AI) – generally machine learning algorithms – and capable of helping us in increasingly innovative ways. Smart cars use facial recognition algorithms to detect whether we are paying attention to the road and alert us if we’re getting tired. Smartphones use AI algorithms to do everything from maintain call quality to help us take better pictures, and of course, they are packed with apps that use AI to help us do just about anything.

AI has permeated the tools we use to carry out everyday work – from the ubiquitous voice assistants to language translation and tools that allow us to extract structured data from pictures, whiteboard scribblings, and hand-written notes. It also powers much of the robotic process automation that has enabled workloads to be lightened in admin, logistics, accounting, and HR departments. Whatever your industry or job function, you’re likely to find there’s an AI-powered solution designed to make your life easier.

AI will significantly impact content production as well. Brands and creators will get a chance to provide hyper-personalized experiences to their audiences, as AI-generated content will be more cost and time-effective. Music tracks on websites, AI voiceover talent for vlogs, NFT art or social content will be tailored to fit a user’s taste or mood.

Y2K Aesthetics

If you’ve felt nostalgic for the past two years, you’re not alone. A lack of new experiences and positive emotions can make an audience reminiscent of how things were back in the day. Millennials and Gen Z—the largest and most solvent generations today—are attracted to Y2K aesthetics that evoke happiness and serenity, similar to the kind they experienced in childhood or teenage years.

This universal nostalgia encourages content creators to use pastel color palettes that include pink, yellow, green, and blue. Design and photography projects will acquire retrofuturistic vibes with shiny features or film-like post-production, and find their way from blogger social media accounts to brand campaigns and ads.

Many people are tired of minimalist design! Lots of artists during the pandemic experimented with the technology of the late 90s or early 2000s, whether by reexamining the birth of MP3 players, digicams, or with retrocomputing.

This specific period, around the late nineties and early naughties, is characterized by crude interfaces, low poly CGI, bubblegum pinks, blues and iridescent colors reminiscent of the backs of CDs. In many ways, it approaches cyberpunk, but it is much more bright and innocently nostalgic instead of dark, neon and sleek.

NFTs (Non-fungible tokens)

Crypto art has attracted a lot of attention over the last few years, and with some buyers spending millions on memes and artwork, the NFT trend is set to continue.

Non-fungible tokens are unique digital files published directly onto a blockchain, meaning that only one person can claim the rights to each one. NFTs are attractive to both collectors and designers – who can buy and sell work without having to worry about it being replicated without permission. For example, Bored Ape Yacht Club created a billion-dollar ecosystem of cartoon apes a string of NFTs, which have been purchased by celebrities and collectors around the world.

“NFTs are probably the best way to monetize digital art at the moment, you make money on the sale of your NFT, and the fascinating part is you also get a percentage on the secondary sale of the artwork. This is a great way to sell your personal projects or create something new and thrive as an artist.”

While not everyone is a fan of NFTs – predominantly due to their environmental footprint and copyright concerns – we expect this space to grow in 2022 with an increased number of creators and buyers looking to get in on the NFT games.

Final Thought…

The trends of 2022 are drawing inspiration from both the future and the past. Metaverse, AI and NFTs, science fiction, Y2K and Psychedelic art. It’s hard to imagine some of these disparate personalities mingling at a party, but this year they effectively will be. And it’s exactly these unpredictable mashups that you won’t want to miss out on in the coming year.

Optimistic forward thinking design will be the main overarching trend in the aftermath (hopefully) of the pandemic.

Posted on 4th Jan 2022 15:57:27 by surrect.media

Tags: Trends, News.

Core Web Vitals The Need to Know

Core Web Vitals, originally scheduled for May 2021, rolled out as a new ranking factor in two Google algorithms across June and July. Some website owners are concerned about how Core Web Vitals will impact their rankings in the SERPs (search engine results pages).

What Are Core Web Vitals?

Core Web Vitals are metrics that apply to all web pages and showcase how they perform based on real-world usage data. Page experience has been an important factor for a while, but it now plays a more significant role in helping you rank in SERPs.

Core Web Vitals refer to loading, interactivity and visual stability, so they’re made up of three distinct measurements that help Google to analyse your page’s UX (User Experience):

• Loading – Largest Contentful Paint (LCP)

•Interactivity – First Input Delay (FID)

•Visual Stability – Cumulative layout Shift (CLS)

The 3 Core Web Vitals Explained

Loading

LCP (Largest Contentful Paint) is the largest element on the browser since it indicates when content has shown up for the user; in short, it can be defined as the loading speed of a page. According to Google, loading time shouldn’t exceed 2.5 seconds.

Interactivity

Interactivity measures how responsive the page is and how quickly people can start interacting with it. If a user wants to access your website, but the page is processing something and doesn’t react to the person’s input, this will negatively impact your metrics.

Visual Stability

Visual stability refers to how your content moves on the page. For example, have you ever tried to click a link, but an image loads suddenly, and the link shifts down, causing you to open the wrong thing? Or you’re trying to read a paragraph, but an ad or video loads and shifts the entire thing down the page, preventing you from having a smooth experience?

Google believes all page elements should be as stable as possible since shifting layouts lead to a poor user experience (UX).

How Important are Core Web Vitals?

All three measures are crucial but now carry a lot more weight. Webmasters and SEO professionals must stay on top of these metrics to ensure the site doesn’t fall in rankings.

The idea behind attributing such importance to these metrics is that Google wants sites to provide high-quality pages people can enjoy. If the algorithm determines your page is quality based on these and other metrics, you’re likely to appear higher in search results.

However, this doesn’t mean the content of the page itself will lose importance. On the contrary, both matter. As Google says:

“A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in search.”

How to Measure Core Web Vitals?

It is essential to measure the Core Web Vitals metrics and understand how they can impact your page experience. Google has several tools to help, such as Page Speed Insights, which allows you to see what can be improved regarding page loading speed.

You can also use Google Search Console for reports and analytics that show several ways you can enhance the UX of your pages.

It would help to keep optimising your pages to ensure no issues pop up, and this means staying up to date with the latest Google algorithms and information and tweaking your site regularly. For business owners, this can take up valuable time that could be spent running their business.

REAL and Core Web Vitals

You don’t have to worry about learning new tools and changing things on your site, as we can take care of everything for you. We’ll monitor your pages to prevent issues from arising and act fast to solve problems should they arise.

Core Web Vitals first became a feature of Google Search Console back in 2020 and, since then, our design and development team has worked together with our SEO department to make sure all our clients’ pages are optimised. We’ve managed to get URLs out of the Poor classification for both Mobile and Desktop use; we also worked hard to get as many URLs into the Good bracket as possible.

There are several ways to improve Core Web Vitals, including:

• Keeping your website simple by removing all non-essential elements that can slow a page down (such as plug-ins).

• Using specific sizes for images and other media to keep the pages’ layout as stable as possible.

• Preload some elements so that visual loading times are faster.

As an SEO agency, we look into these and more when we analyse your website, so you can be confident that we will catch all those small elements, which will make a big difference.

In Summary

Core Web Vitals are key metrics you must pay attention to in 2022 and beyond, as they will impact your page rankings.

If you’re looking for web design in East Yorkshire to ensure your website pages are fully optimised, contact us today, and we’ll be happy to help.

Posted on 16th Nov 2021 13:14:26 by surrect.media

Tags: News, SEO.