Media in 2025 feels like a delightful tug-of-war between the nostalgic charm of the past and the groundbreaking possibilities of the future. From embracing AI-driven techniques to celebrating the human touch in traditional art forms, this year’s design trends offer a playground for creativity, technology, and authenticity.

Handmade - The Rise of Traditional Media

Even in a world dominated by technology, there’s a growing appreciation for design that feels personal, textured, and imperfect. Handmade elements are making a strong comeback, with designers gravitating towards hand-drawn illustrations, scrapbook-inspired layouts, and time-honoured printing techniques like litho and screen-printing. Why? Because imperfection has its charm.

This trend thrives on asymmetry, irregularity, and a raw, organic aesthetic that’s the antithesis of overly polished digital graphics. Many in the design world have noted the growing appreciation for craft and heritage in design. This is brilliant, unique, ownable—human.

Artists embracing this movement create tactile, collage-inspired works adorned with beads, buttons, and other collected treasures. These designs offer more than just visuals—they’re a sensory experience.

Handmade design often intersects with sustainability, aligning with the viral underconsumption trend that’s sweeping platforms like TikTok. Whether you’re dipping into traditional techniques or blending them with digital methods, the handmade movement provides a refreshing dose of authenticity.

Bold Typography - Making a Statement

Typography has always been a cornerstone of graphic design, but in 2025, it’s taking centre stage. Bold, large-scale type isn’t just about grabbing attention; it’s about creating a visual hierarchy that communicates messages with impact.

• Creative text layouts that defy convention, injecting a lively energy into otherwise mundane designs.
• Layered typography paired with punchy backgrounds for a maximalist vibe.
• Strategic use of negative space to maintain balance and cohesion, even in high-energy compositions.

This approach artfully combines bold typography and vibrant backdrops, striking a balance between minimalist restraint and maximalist exuberance. The result? Designs that demand attention without overwhelming the viewer.

Maximalism - More is More

Minimalism has its merits, but maximalism is thriving in 2025. Think bold colours, layered patterns, and a fearless embrace of “more is more.” Designers are mixing retro-inspired graphics with contemporary elements to create vibrant visuals that burst with personality.

But maximalism isn’t about chaos—it’s about controlled exuberance. By curating contrasting elements with intention, designers can create harmony in apparent opposites. Techniques like geometric overlays, cohesive colour palettes, and strategic use of white space help maintain balance, ensuring the end result is impactful, not overwhelming.

UX/UI - User-Centred Design

A smooth, engaging user experience (UX) is non-negotiable in 2025. Websites need to load quickly, declutter their designs, and deliver scannable, SEO-friendly content. But functionality doesn’t mean sacrificing creativity.

• Voice-enabled interfaces that cater to hands-free browsing.
• Balanced motion design that captivates without distracting.
• Mobile responsiveness that ensures seamless functionality across devices.

As more than 50% of internet traffic now comes from mobile devices, designers must prioritise mobile-first experiences. Features like mobile-responsive animations and intuitive navigation are crucial for keeping users engaged in a digital-first world.

Personalisation - Real-Time Relevance

Personalised design isn’t new, but it’s evolving. In 2024, personalisation was largely based on static data like demographics or browsing history. In 2025, it’s dynamic and behaviour-driven, adapting in real time to users’ interactions.

• Real-time adjustments to layouts, colours, and content.
• Predictive features that anticipate user needs before they even articulate them.
• Feedback loops using heatmaps or click tracking to refine designs on the go.

This level of personalisation creates designs that feel intuitive and deeply connected to individual users, fostering a sense of engagement that static interfaces simply can’t match.

Bento Grids - Organised Creativity

Inspired by the neat compartments of Japanese bento boxes, bento grids are becoming a go-to layout for digital and print designs. This structured yet visually appealing format allows designers to showcase multiple elements without overwhelming the viewer.

Each compartment in a bento grid is distinct, offering a balance of functionality and aesthetics. Whether you’re designing a website, a flyer, or a menu, this layout is versatile enough to handle diverse content while maintaining a clean and organised look.

AI - The Evolving Role of AI in Design

AI continues to reshape industries, and design is no exception. But in 2025, the focus is shifting from sheer capability to meaningful application. People want AI tools that prioritise human values and solve real problems.

• Conversational AI: Typing commands is giving way to hands-free, voice-based interactions, making AI more accessible and natural.
• Accessible video tools: AI-powered tools enable high-quality video creation at a fraction of the traditional cost, integrating multimedia seamlessly into user experiences.
• Generative design: AI tools create multiple iterations of design concepts in moments, refining layouts, colours, and visuals in real time.
• Enhanced collaboration tools: Real-time AI-driven platforms streamline team workflows, reshaping how designs are developed.
• Web development innovation: AI automates coding processes, enabling designers to focus on creativity while handling technical tasks efficiently.

AI isn’t just about automating tasks; it’s about augmenting creativity and efficiency. By seamlessly integrating into design workflows, these advancements ensure designs resonate on a deeply human level while embracing the possibilities of technology.

Conclusion - The Push and Pull of 2025

Media in 2025 is a fascinating blend of old and new, technology and tradition, precision and imperfection. Whether you’re a start-up or an established brand, this year’s trends offer endless opportunities to create something truly unique. Ready to elevate your design game? Let’s make 2025 your most creative year yet.