24th Nov 2022
Marketing success is not determined only by the frequency of how often you communicate with your audience but also depends on other factors such as content, presentation and creativity. Below are 5 more simple things (previous 5 Simple Marketing Tactics) to include in your ongoing endeavours.
Got It? Brand It!
Anything and everything possible should have your business details, contacts details and core message stamped all over it. Make a list of all the places someone comes in contact with your business – your mail, your packaging, your premises, your email signature – if you’ve got it, brand it.
Call Past Customers
Past customers are one of your best sources of new revenues. Make a habit of phoning or writing to a few each and every week to keep in touch and find out if there’s anything you can do to help them.
Ask For Feedback
If you truly value customer service and want to deliver the best service or products possible, then you need to know what your customers think. A simple question to ask is why they chose your business over another one – the reason they buy from you is the same reason future customers will too. Plus, asking for feedback makes your clients and customers feel involved and valued.
Your staff can become a huge asset in marketing your business. Challenge them to come up with new and interesting ways to get people talking about the business. Set down a competition – and a reward – for the person who successfully creates the most buzz about your business using some of the ideas here.
Hug A Journalist
To really get your media coverage going you’ll need to get to know the writers in your target publications. Phone through to find out who writes about your industry or speciality and then arrange a quick chat with them on the phone.
Journalists, especially those on local papers, need a constant supply of good stories – you can help them and they can help you.
It’s also useful to create a media sheet about your business that you can send out to journalists. A media sheet is a simple summary about your business and key personnel that journalists can keep on file. It’s a good introduction to you – making it more likely they’ll take notice of your releases – and is a useful reminder when they need someone to comment on a related story.
Marketing With REAL DESIGN
In today’s marketing environment, it’s important to ensure that the return on investment relates to brand exposure, sales or customer engagement. Whether you’re looking for ways to build customer loyalty, increase customer retention or drive sales.
Whether you’re launching or intensifying a marketing campaign, we’d love to help you find the best solution for your business challenges. At REAL DESIGN we are an all media production studio who will never try to sell you more than you need, transparency and communication are how we have built decade long client relationships.