Navitas Solar have over a decade of experience and knowledge of both commercial and domestic solar PV installations. They believe that solar is the way forward to our renewable future and provide customers with the very latest technology to help reduce your energy bills.

The Objective

We were asked to create an online marketing and advertising campaign to promote their solar offering.

The Solution

We first created a set of 3 ‘buying personas’ developed from existing demographic data, we then wrote 3 different scripts based on the personas - the scripts then were annotated and allowed us to create 3 targeted animations and PayPerClick (PPC) adverts. We then designed and coded the 3 bespoke persona landing pages, for each advert to correspond too, this allowed us to test the campaigns, tweak feedback and decrease the online spend accordingly.